If You’re Obsessed With SEO, You Need to Stop!
Did you get a call today from a business you never heard of claiming to get you high rankings in Google?
Did you hang up?
I did… Sorry, I don’t like cold-callers.
Here’s the scoop, more often than not, these crazy SEO companies will charge you a bazillion dollars a month for such tactics as: Keyword stuffing your articles on your website and black hat link building (spam bots). Maybe in 2002 these tactics would have worked but come on folks, It’s 2012 and Google is whole different monster!
Anyone hear of Google Penguin? No, not the little tuxedo looking critters from the South Pole. I’m taking about Google’s newest algorithm. It succeeds the Panda Algorithm which was released late last year. Kind of a major bug fix. Anyway I digress. The point being, Google can sniff out these tactics and deindex your links before you can even finish that cup of coffee after high-fiving your SEO coworkers on the job you just pulled.
This is what we call broad based SEO. It’s done in one huge sweep, rather than consistently building your presence over time. In other words, organically.
Even if you were to create a bazillion (there, I said it again) backlinks to your website, and backlinks to those backlinks using other Web 2.0 properties — if your content sucks prune juice when someone lands on your page, they’re going to high-tail it out of there anyway. So what’s the point?
In Google’s eyes, your bounce rate counts. And if it’s high, you’re not getting any rankings anywhere near the 100,000 page for your keyword, let alone the first page! Stop being obsessed with SEO and for goodness sakes, don’t go forking over money to have someone do it! It’s not that hard.
So if I’m not obsessed with SEO, where should I focus?
Glad you asked. Let’s start with making the website or blog the best it can be. Make sure your visitors are converting before you worry about SEO. Which means you have to have quality content and you have be engaging. Drive them to your “Call to Action.” You do have one, right?
Christian Paul is a contributor for “WPMU.org”, the WordPress Experts. And he has a set of goals that are kind of a natural progression to ranking:
1. Design an eye-catching brand & layout
2. Highlight the value of your site/service
3. Structure your content as a sales letter with a landing page that leads to a conversion page (every page should lead them to another page)
4. Invite your friends, clients, etc. to “beta test” the website. Get feedback and use Google Analytics to measure the bounce rate and browsing patterns.
5. Once you have refined the site for conversions and confirmed that it works, then start marketing, i.e. SEO, SEM, Social Media, etc.
No matter how much SEO and marketing you pour into your site, if it’s not in “working order” first, your work will be futile at best. No blaming anyone else here. Look in the mirror for the fall guy.
So the next time an “SEO agent” comes cold-calling, tell them it’s 2012 and hang up. Or, as I was instructed a long time ago;
“the best way to hang up on someone is when you’re in the middle of your own sentence. That way they never suspect that you hung up on them!”
Those methods are “black hat” at best. They are short-lived.
Spend your efforts on good content, social media interaction with tribes and communities. Your being obsessed with SEO is just that, an obsession.
To read more check out Christian Paul’s article here.
To learn the right way to create great quality content and get the support of a community that knows how to do SEO the correct way, join our community by clicking here. Your online business income will thank you for it.
To Your Sucess!